We offer everything you need to sell more, sell faster and rapidly accelerate growth.

Services are customizable to your business and budget.

Training

Winning Sales Program | Sales Management | Key Account Management | Negociation et Closing | Demo and Presentation

Sales Training is at the core of everything we do at BrightBiz. Our program is based on solid, tested principles and tools developed over 15 years of research and validation. It’s a totally complete program, covering the full sales cycle.

You’ll learn to transform sales targets from overwhelming burdens to exhilarating aspirations that your team can power forward together. It will infuses a sales culture into your business that is proven to boost turnover, margins and cashflow.

“We can train you and your team on all the programs below. Or, mix and match for a bespoke training. We can offer you also other programs if you need. Contact us because we’ve done and seen it all.”

The Winning Sales Program includes the 3 following parts:

1. COSSIM® Professional Sales Techniques

This module (Customer Oriented Selling Skills In Motion) is sales gold for anyone and everyone in the business. Get 40 proven winning techniques to close deals and dramatically increase revenue and margins. You’ll get techniques that are practical to use, and proven to work at each step in the sales cycle from real sales superheroes with a lifetime of experience. The training will be tailored to your business activity. Thats why we accept maximum 4 to 6 participants per session.

2. Sales Culture

You will learn what is a “top sales person”, what is the philosophy, what kind of activity you need to do, how to get motivated and feel the drive to sell and reach your sales objectives. We will inspire you to get the right state of mind, motivation of a Top Salesperson.

3. Business Planning and Territory Management

Create a winning business plan that responds to the specific needs of your target markets. And then learn to manage those market “territories” with tailored approaches that keep your sales pipeline flowing. You’ll become an expert at prioritizing prospects and winning deals in the territories that matter most.

 

BOOST Startup

Winning Sales Program

 

695 € per person *

(VAT exl.)

1 Day course – 9h

8h30 – 19h00
In Dutch, French or English

*Regional subsidies possible up to 40%


Description

COSSIM® Professional Sales Techniques

  • Preparing the sales call
  • Passing the gatekeeper
  • Getting an appointment
  • Handling customer objections
  • Structure the first sales meeting
  • Analyzing the customer needs Efficient questioning techniques
  • Present your solutions (VALUE based)
  • Creative pricing strategies that ensure healthy margins
  • Closing the deal in natural way
  • Handling all closing objections
  • Techniques to turn a ‘No’ into a ‘Yes’!
  • Clean Exit

+ Exercises, some role plays + Sales tools: COSSIM® Sales wheel, ACASI field-tool

INTENSIVE Startup & Scaleup

Winning Sales Program

 

2.150 € per person *

(VAT exl.)

2,5 Day course – 20h

8h30 – 20h00
In Dutch, French or English Small groups of max. 4 participants

*Regional subsidies possible up to 50%


Description

1. COSSIM® Professional Sales Techniques

2. ‘Sales Culture’ Module

  • The Sales Culture: What? Importance? How?
  • The business plan, opportunities and outlook
  • Organization of the salesperson
  • Time Management
  • Relationship management
  • The selling cycle and its different steps
  • The different contact levels
  • Contact strategies
  • Preparing the sales call
  • Passing the gatekeeper
  • Getting an appointment
  • Handling customer objections
  • Structure the first sales meeting
  • Analyzing the customer needs
  • The art of listening & silence
  • The questioning structure – ‘ACASI’
  • Efficient questioning techniques
  • Present your solutions (VALUE based)
  • Presentation/Demonstration structure
  • Creative pricing strategies that ensure healthy margins
  • Closing the deal in a natural way
  • Handling all closing objections
  • Techniques to turn a ‘No’ into a ‘Yes’!
  • Clean Exit
  • Customer follow-up methods
  • Building long term relationship
  • CRM reporting

+ Lots of exercises and 1/2 day role plays + Online assignments, corrected & feedback + by the trainer + The COSSIM® Certification + Sales tools: COSSIM® Sales wheel, + ACASI field-tool, business plan & outlook + tools & activity management tools

EXTENDED Corporate

Winning Sales Program

 

2.950 € per person *

(VAT exl.)

3,5 Day course – 28h

8h30 – 18h00
In Dutch, French or English Small groups of max. 6 participants

*Regional subsidies possible up to 50%


Description

1. COSSIM® Professional Sales Techniques

2. ‘Sales Culture’ Module

3. ‘Territory Management’ Module

All elements of course program 2 +

  • Preparation of the territory
  • Market segmentation – market approach
  • Prioritization of your customer visits
  • The business Urgency Scale & Priority Matrix
  • Compose your business plan
  • The SMART quota
  • The Scoreboard
  • The Business Opportunity List (BOL)
  • The Qualified Opportunity List (QOL)
  • The Monthly Outlook List (MOL)
  • Sales Activity Management
  • Coverage: Hunting and farming
  • The sales activity planning
  • Optimization of your sales activity
  • Follow-up of the business plan
  • The health check
  • Adjustment of the business plan

+ Lots of exercises and 1/2 day role plays + Online assignments, corrected & feedback + by the trainer + The COSSIM® Certification + Sales tools: COSSIM® Sales wheel, + ACASI field-tool, business plan & outlook + tools & activity management tools

Sales Management

Turn sales managers into sales leaders for your team of aspiring heroes. Learn strategies to spot and retain great talent, and infuse a sales culture into your business at every level. Develop individualized strategies to increase the sales drive, activities and results of each team member. and skyrocket their performance.

Key Account Management

Managing key accounts requires strategic planning and leadership. Learn to identify and respond to your client’s business needs and navigate their decision-making process. Get strategies to build and strengthen relationships with key decision-makers and negotiate complex deals with confidence.

Negotiation and Closing

Get proven strategies to negotiate and close deals like a true #SalesHero. Learn to identify and respond to a prospect’s business needs at top speed. Turn “no” into “yes” with strategies to overcome objections and defuse anxiety. Learn to navigate the decision-making process with ease, and close the deal right.

Sales Presentation Training

Do you own the room during a sales pitch? Are you closing deals during presentations? Or, are you just not breaking through?

With our training, you’ll learn to present your business with persuasive confidence and win over your toughest prospects. You’ll become a master in communication for your business, turning your weaknesses into strengths with our sales pros by your side.

Our training covers it all, from refining your pitch to focus on customer benefits, to perfecting your tone of voice and body language. Instantly apply the skills learned with our practical insights and tailor-made recommendations.

Coaching

Coaching to drive your performance forward and crack your biggest sales challengest.

You’ll learn to transform sales targets from overwhelming burdens to exhilarating aspirations that your team can power forward together. It infuses a sales culture into your business that is proven to boost turnover, margins and cash.

“Behind every great #SalesHero there is a coach, championing them to victory. That’s us. We keep your heroes performing – predictably and sustainability – at top speed.”

Old and bad habits can be hard to break, even after training. Our coaching ensures you and your team embed our proven sales strategies across every aspect of your business.

We’ll coach you and your teams to:

  • integrate new sales techniques
  • sustain energy and momentum
  • stay inspired and motivated
  • challenge themselves and others
  • critically assess their performance
  • course correct towards progress

Even the best sales managers need a coach. This is especially true if your team has completed our training and is embedding a totally new sales culture into the business. We’ll coach you through every step and hurdle, including:

  • hiring and firing
  • leading teams
  • motivating teams
  • driving performance
  • ensuring strong coverage
  • monitoring progress

Talent Management

Talent management to ensure you recruit the very best sales team.

Finding the right sales talent is essential for your start-up. We recruit promising talent from all backgrounds, some fresh out of university, and train them into #SalesHeroes that can bring your business to the next level. Matchmaking and outplacing between start-ups and sales professionals is our forte.

We ensure your sales team truly is the best by:

  • Recruiting
  • Matchmaking
  • Training
  • Out-placing